LEGENDARY TEAM
Tony Brainz is a Bronx-born, Miami-based filmmaker, editor, actor, and entrepreneur with a background in film, music, and digital media. A Gulf War veteran, he earned a Bachelor’s degree in Film, Television & Digital Production and an Associate’s degree in Film Production Technology from Miami Dade College. He is Adobe Certified, works with DaVinci Resolve, owns Tony Brainz Creatives LLC, and serves as co-owner of YeZ S.i.R. Records LLC, bringing together professional production, branding, and visual storytelling across multiple creative platforms.
Pete Powerz is a Bronx-raised hip-hop artist known for gritty storytelling, sharp wordplay, and a “real life, no fiction” approach rooted in his experiences growing up around Morris Avenue. Influenced by New York greats such as Nas, Jadakiss, and Raekwon, he has built a catalog spanning more than a decade, performed at venues including Webster Hall and Loews Paradise Theater, and shared stages with artists such as Cory Gunz and Fred the Godson. His latest album, Necessary Awareness, was released in April 2026 through YeZ S.i.R. Records LLC, continuing his evolution as an independent artist blending authentic Bronx energy with purpose-driven music.
BUILT FROM THE BRONX, OPERATED IN MIAMI.
YeZ S.i.R. Records LLC is an independent record label and multimedia entertainment company built on the cultural connection between the Bronx, New York, and Miami, Florida. The company combines the authenticity, resilience, and raw energy of New York hip-hop with Miami’s vibrant creativity, style, and luxury aesthetic. Its growing catalog so far includes releases from artists such as Pete Powerz, E$HAi, and Tony Brainz, with YeZ S.i.R. Records appearing across major digital music platforms as the label and rights holder on multiple releases. Official Florida records also list YEZ S.I.R. RECORDS LLC as an active company. More than a traditional record label, YeZ S.i.R. is developing a larger creative universe encompassing music, film, animation, visual storytelling, original characters, branding, and independent intellectual property. Built around creativity, ownership, and long-term growth, the vision is simple: develop artists, create original worlds, own what we build, and turn independent ideas into lasting legacies.
ABOUT YEZ SIR
CULTURAL ARCHITECTURE
THE BRONX ROOTS
YeZ S.i.R. Records LLC is deeply rooted in the Bronx, where hip-hop culture, resilience, originality, and street-level creativity shaped the foundation of the brand. Those Bronx roots bring authenticity, toughness, storytelling, and an independent mindset to everything the company creates, giving YeZ S.i.R. a strong cultural identity that remains at the heart of its music, visuals, and overall movement.
Miami VIBE
The Miami vibe of YeZ S.i.R. Records LLC brings together sunshine, nightlife, luxury, ambition, and nonstop creative energy. From sleek visuals and vibrant city culture to high-end fashion, music, and cinematic storytelling, Miami gives the brand a polished, modern edge that complements its Bronx roots and helps define the bold, upscale identity of the YeZ S.i.R. universe.
CREATIVE DIRECTION
Our creative direction blends the raw authenticity of the Bronx with the polished energy and luxury of Miami, creating a distinct visual and musical identity that feels bold, cinematic, and modern. Every project is built to connect music, film, animation, fashion, and original storytelling under one unified YeZ S.i.R. universe, with a focus on strong branding, memorable imagery, and creative ownership.
THE LABEL
YeZ S.i.R. Records LLC is the embodiment of our culture. We are a collective of artists, producers, and visionaries dedicated to building a legacy of independent success. More than a traditional record label, we develop artists, create original music, and connect sound with visuals, storytelling, branding, and entertainment. Built on ownership, creativity, and long-term vision, YeZ S.i.R. Records is focused on creating lasting careers, powerful brands, and opportunities that extend far beyond the music.